A director of the Charitky project tells her story

Ing. Miriam Janyšková, the director of the Charitky project, provided her life story to a magazine ‘Rytmus života’. The story, among other things, explains how and why a though of a connection of sophisticated promotional item and help the needy occurred.

A unique project was established on April this year and it has been developed successfully since then. It seems more and more companies feel the need to demonstrate their social responsibility and Charitky is one of the possibilities. 10% of the turnover of the original promotional item, called Charitky, is donated on behalf of projects supporting children's development, education and social behavior. This help is entirely direct and aims at particular children; moreover, useful usage of the means is guaranteed by trusted companies, foundations and endowment funds.